We developed various types of teaching materials including paper cases. Blue ocean strategy powerpoint template slidemodel. Furthermore the blue ocean strategy was awarded with. Blue ocean strategy scenario provides a set of interactive scripts that are designed to deepen participants understanding of the principles of blue ocean strategy implementation. Similarly, blue ocean leadership can unleash oceans of unexplored talent and. In this article you will learn how to make your competition irrelevant and have sales and profit.
As we describe in our recent series of articles on. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Reviewing the blue ocean strategy universiteit twente. Tipping point leadership allows you to overcome these four hurdles fast and at low cost while. Motivational hurdle place kingpins in a fishbowl 4. Chan kim and renee mauborgne new sections to guide you through the article. The concept of blue ocean strategies is new in the business world as it was first published in 2005 in the bookmanual blue ocean strategy, by w. Tipping point leadership and fair process in action. This framework addresses not only the analytic aspects behind the creation of blue ocean strategy but also the allimportant human aspects of how to bring an organization and its people on this journey with a willingness to execute these ideas in. Strategy execution tipping point leadership fair process scenario case. Horizon blue cross blue shield of new jersey managing in the shadow of health care reform. Each tool has a slide for the description and application within the strategy analysis. The third and final part describes the two key implementation principles of blue ocean strategy including tipping point leadership and fair process.
Similarly, blue ocean leadership provides a systematic way to unlock the unrealized talent and energy in the organization fast and at low cost. This allows you to overcome the four hurdles fast and at a low cost, while winning employees backing in executing a break from the status quo. There have been many theories that have contributed to understanding transformational and charismatic leadership and why followers make personal sacrifices, invest inordinate amounts of energy and commit themselves to achieving challenging leader instigated tasks. These slides come with a teaching note that highlights key points to be made in the presentation. Tipping point leadership brings out the disproportionate influence on performance to achieve a strategic shift fast at low cost. Tipping point leadership and fair process in action harvard case study solution and hbr and hbs case analysis related posts crafting winning strategies in a mature market. Blue ocean strategy how to create uncontested market. Disproportionate influence factors fundamental changes can happen quickly when the beliefs and energies of a critical mass of people create an epidemic movement toward an idea key is concentration not diffusion tipping point. Tipping point leadership and fair process in action 7ug vjg ukorng fkcipquvke vqqn vq kfgpvkh hqwt qticpk\cvkqp jwtfngu cpf cfftguu cevkqpu vq vcmg kp qtfgt vq crrn hckt rtqeguu kp tgcn yqtnf dwukpguu rtcevkeg tn workbook strategy execution tipping point leadership fair process. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process. Pdf tipping point leadership and its relationship to. Overcome key organizational hurdles the pivotal leader. Pdf blue ocean strategy download full pdf book download. Blue ocean strategy breaks down the key techniques to successfully executing tipping point leadership.
The managers should find out the angels, devils and consigliere. Blue ocean strategy refers to the creation of a new, unexplored market space that makes competition irrelevant. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process. Lecture on tipping point leadership and fair process in action. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Pdf harvard business school press blue ocean strategy. The blue ocean strategy implementation scenario case offers a set of interactive group scenarios which are designed to deepen the participants understanding of blue ocean strategy implementation principles. How leaders drive change leadership is about influencing people in a specific direction, but sometimes that direction needs to change. Blue ocean strategy value innovation strategy canvas four actions framework errc grid six paths framework pioneer migrator settler map three tiers of noncustomers sequence of creating a blue ocean buyer utility map price corridor of the mass four hurdles to strategy execution tipping point leadership fair process. Chan kim and renee mauborgne enables you to evaluate your current leadership reality and guides you to reach for a step change in leadership strength while.
Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. The blue ocean strategy implementation selfdiagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational blue ocean strategy implementation selfdiagnostic. Yes to all a commercially viable blue ocean idea 5. Tipping point leadership and fair process in action case solution, implementation of the blue ocean strategy. Blue ocean strategy how to create uncontested market space. Most ceos try to make the case for change simply by pointing to the numbers and insisting that the company achieve better ones. Tipping point leadership and fair process in action case solution, the blue ocean strategy implementation scenario case provides a series of interactive group scenarios designed to give the participants an understanding of. Blue ocean strategy strategic management innovation. This blog article is a overview of some of the key points of the book by w. Break through the cognitive hurdle in many turnarounds, the hardest battle is simply getting people to agree on the causes of current problems and the need for change. Chan kim and renee mauborgne, professors at insead. Creating a blue ocean in the b2b space how apples corporate strategy drove high growth making a blue ocean strategic move that discourages imitation.
In short, the authors are rather vague about the research project which was the basis of the new management innovation strategies they are marketing in this book. My colleagues and i see strategy execution as an integral part of strategy. Tipping point leadership and fair process in action by w. Identify and leverage factors with disproportionate influence on the organization to effect change.
Harvard business case studies solutions assignment help. In less than 2 years and without an increase in his budget, bratton turned nyc into the safest large city in the u. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Overcoming key organizational hurdles tipping point leadership in action the four organizational hurdles to strategy execution 1. To overcome those hurdles, they suggest a tipping point approach to management. By that we can see that there is a lot of interest by the business people and academics around the world about that subject. The mind map of blue ocean leadership releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. The case of wikipedia blue ocean strategy implementation. Strategizeblue provides keynote presentations, training seminars and workshops, business strategies, consulting services at low cost. How to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. Tipping point leaders are able to change the core fast and at low cost to execute their new strategy. Tipping point leadership at a glance leaders like bill bratton use a fourstep. Used a blue ocean policing strategy that revolutionized u.
In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to. Complete list of teaching materials update nov 2019. Tipping point leadership is a key pillar of blue ocean strategy that is central to overcoming organizational hurdles. Aug 08, 2019 the third and final part describes the two key implementation principles of blue ocean strategy including tipping point leadership and fair process. Tipping point leadership, namely that proposed by kim and mauborgne 2005 to facilitate the execution of their blue ocean strategy. Apr 10, 2012 blue ocean strategy six principles of blue ocean strategy executing blue ocean strategy tipping point leadership what factors or acts exercise a disproportionately positive influence on breaking the status quo. Tipping point leadership and fair process in action the case centre, for educators. Once a company has developed a blue ocean strategy with a profitable business model. A book i just read provides a great framework to figure out when you need to change, and what strategic direction to head. Tipping point leadership tipping point leadership is about going against conventional wisdom to effectuate change. The first hurdle described in the fifth principle is the cognitive hurdle, or the unwillingness of the people of a firm to recognize the need for change. Describe your theory of tippingpoint leadership and its relation to achieving blue ocean strategy. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a.
Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Using the five scenarios the participants work in teams as they learn to apply key concepts tipping point leadership and fair process. It calls for a manager to overcome hurdles in implementing a strategy. Yet in less than two years, and without an increase in his budget, bratton turned new york. Blue ocean strategy implementation self diagnostic.
Know who developed the blue ocean strategy, understand what is a business universe, differentiate between blue ocean and red ocean, describe ways to create blue oceans, understand key terms related to blue ocean. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Execute the blue oceans strategy is challenging conventional wisdom. Visualising blue ocean leadership in comparison to conventional leadership practices will help you with implementation. Tipping point leadership and fair process in action choose one of the five scenarios in which you face organization hurdles to implementing blue ocean strategy or any strategy and explore how to overcome them by applying tipping point leadership and fair process. Blue ocean strategy including examples and pdf download. Blue ocean strategy chapter 14 the four action framework chapter two. Blue ocean strategy chapter 7 texas tech university.
The idea in brief the idea at work exploring further. Blue ocean strategy, business schools, edupreneurs, leadership, management education, tipping. New generation of management gurus announced thinkers50,united kingdom at thinkers50 we believe there is nothing so practical as a great idea, and the concepts and tools developed by kim and mauborgne have been utilized throughout the world, says thinkers50 cofounder stuart crainer. Here is a catalogue of blue ocean strategy pedagogical materials, used in over 2,800 universities and in almost every country around the world. Here the concepts of tipping point leadership and fair process are covered and linked directly to blue ocean strategy and its execution. This includes a detailed overview of tipping point leadership and its benefits in bringing about fundamental change quickly and with limited resources, and a discussion on how this is especially important during tough economic conditions. Product number 3353 how to catapult your organization to high performancewhen time, money, and motivation are scarce. Piece of self is composed of a series of survey questions that give participants a practical tool for managers t. How to create uncontested market space and make the. To be more specific, a tipping point leader addresses the four organizational hurdles to execution. Blue ocean or stormy waters buying nix check cashing. Tipping point leadership blue ocean tools and frameworks. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w.
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